While the dictionary definition of strategy is relatively straight forward – ‘A plan of action designed to achieve a long-term or overall aim’ – complexities around strategy origination, ownership, execution and change (internal and external influences) require skilled navigation, planning and engagement.

In the second of the Strategy & Marketing Group’s ‘Leading in’ series, we heard from two highly respected strategy specialists with a wealth of experience in setting, and leading in strategy, both in and for their respective firms, currently working with their clients on factors impacting professional services firms’ strategy.

Topics discussed included:

  • Driving change through strategy execution
  • Building a strategy and building engagement
  • The strategy cycle