Strategy and Marketing Group

A formal network for those with responsibility for marketing and business development

The Strategy & Marketing Group is a professional network designed for individuals entrusted with the crucial responsibilities of business development and marketing. The group provides a formal platform for members to collaborate, exchange ideas, and effectively implement their organisations’ strategic initiatives. 



Leor Franks

Kingsley Napley


Jon Aarons

Rud Pedersen Group

Zoe Bailey

Withers & Rogers

Nicholas Barrows

Trowers & Hamlins LLP 

Samantha Bisson

Leigh Day

Stevie Dixon


Angela Pitsillides

Crowe U.K. LLP

John Rockel

Knight Frank

Rippan Vig

Watson Farley & Williams LLP

Christopher Wilsher

Collyer Bristow LLP

Benefits of joining Strategy & Marketing Group


Roundtables for up to 20 members – helping members share challenges and solutions.

Additional events 

Additional Management team events bringing together members of all Forum Groups.

Develop respect and build trust 

Explore ways to develop a relationship of mutual respect and trust with the firmwide leader.

An inclusive forum 

An inclusive forum. Other networks exclude those without MBAs or similar management qualifications.

Focus on issues that make a difference 

Dedicated to the issues that are particular to the strategic needs of professional services businesses.

Previous events and reports

Aligning skills and development with growth

Using data to improve social media strategy

Making strategic decisions under uncertainty

Taking strategic advantage of common data standards

Deploying emotional intelligence

The Firm of the Future – Service and delivery models

Leading in Strategy

Masterclass: social networks – the power of the informal organisation

Optimising innovation and productivity

Managing in a hybrid world

Effective virtual marketing in the pandemic-era

Brand, digital and the client experience amidst the pandemic

The Purpose of Purpose

Leading in the business

If Culture is King, Values are the Crown

Optimising your management practices

Sustainability & ESG: What this means for us, our clients and how we can enable sustainable business transition

Designing and implementing strategies for recovery

Member-only roundtable

Leading in: Thought Leadership

Finding your why: A practical session on how to articulate and embed purpose into your firm

Assessing the impact of lockdown

Taking strategic advantage of common data standards

Member-only roundtable

Boost your brand advocacy and firm productivity

Leading in Innovation


“The Forum’s Strategy Group has provided a very useful place to meet with peers from other organisations and to discuss some of the key issues facing all of us.”

Strategy Director
Top 10 global law firm

“The Forum offers those of us in the New Law space not just a sounding board but, in its Board Briefings, some fantastically well-curated content – time-saving and thought-provoking in equal measure.”

Simon Harper
Co-Founder, LOD


  • Chief Marketing Officers or Chief Strategy Officer
  • Those with equivalent job titles to CMO  or CSO (for example Director of Marketing or Director of Strategy)
  • Firmwide leaders
  • Client-facing practice group leaders & office heads
  • Approved members of other groups