The leading firms of the past 20 years have harnessed the power of information to gain competitive advantage. However, as access to big data becomes ubiquitous, it can no longer guarantee business advantage.

Julian Birkinshaw made the case that we are entering a new era in which the firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are now witnessing the rise of adhocracy.

In uncertain, rapidly-changing times, adhocratic organisations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day.

Attendees received a free copy of Julian’s latest book, Fast/Forward.